I started Yadala because I wanted to be independent.

My husband has been investing in crypto for years. It is how he earns our main income, and it is what gave us the freedom to pack up our lives in Australia and spend two years travelling through Europe. Right now we are settled in the south of France, for how long, who knows. That is the beauty of it.

My son is enrolled in a bilingual school here in France. After just one year he is fluent in French. The opportunities that kind of life opens up for him are something he simply would not have had if we had stayed in one place, in one country, in one school forever.

Along the way I kept meeting women asking the same question: how do I get into crypto? Every resource out there is built for men. I would try to listen and completely tune out. Not because I am not smart enough. Quite the opposite. Women are incredibly smart investors. We make decisions based on knowledge and gut instinct. We just needed a platform built for us.

I am a 50 year old mother. Completely computer illiterate, zero patience for technical stuff — and I built this website, set up the funnels, and started investing in crypto myself. If I can do it, so can you.

Yana Ballantyne, Founder of Yadala.io